Over the past 10 years, my career has taken me from designing automotive brands and dealership websites in the United States to leading creative teams and regional brand experiences across the GCC. I began by creating digital experiences and marketing assets for automotive clients, before expanding into e-commerce and product-focused design, where I led multidisciplinary teams and managed large-scale visual content across thousands of products.
My journey then moved into the fast-paced world of food and beverage, where I took on larger creative responsibilities, leading campaigns, retail communications, packaging, and customer-facing experiences for one of the region's most recognized brands. Today, as Regional Creative Head at Tim Hortons GCC, I lead creative strategy, campaign development, product launches, and brand experiences across multiple markets while remaining closely involved in the creative process.
Throughout this journey, I have stayed true to what I enjoy most: transforming ideas into impactful visual experiences through a combination of creativity, strategic thinking, and hands-on design.